Virtual Authenticity
Who do we trust more? – CNN or Wikipedia? How, why and where will new brands be more authentic than existing ones?
Secure Global Identities
What will be the impact of absolute secure individual digital identities beyond banking, immigration and border control?
Small and Distributed
Everything is shrinking and becoming less centralised – power, devices and networks – where is this taking us and what can we do?
Contextual Content
As location-based services and customer data morph into personalised information provision – who wants what data where and why?
April
May
June
July
August
September
April - Themes selected and website launched
10th April: The 13 participating companies came together to choose the 4 themes.
14th April - 30th May: openalchemy.co.uk open for idea generation and debate.
May - Media Launch
14th April - 30th May: openalchemy.co.uk open for idea generation and debate.
June - Reaction Chamber
18 - 19th June: Final big workshop to select and fine tune the best ideas.
July
July - September: Distillation, development and incubation of ideas to new products and services.
August
July - September: Distillation, development and incubation of ideas to new products and services.
September
July - September: Distillation, development and incubation of ideas to new products and services.