Virtual Authenticity - Open Alchemy

Who do we trust more? - CNN or Wikipedia? How, why and where will new brands be more authentic than existing ones?

It's amazing how many product choices are made based on recommendation!

Yes but at the same time: as much as this is about how to keep the consumers trusting your brand, it's also about how to protect your brand, and managing the balance of those two. anonymous - 16/04/08

vepa testing alerts (view all debates)

It's amazing how many product choices are made based on recommendation! (view all debates)

What about looking into branded peer networking tools, uniting communities of in (more...)

...BUT Lenovo is starting to challenge Apple already, and nobody knows that it's (more...)

Only young people should be asked this question! I feel too old to contribute to (more...)

vepa testing alerts (view all debates)

It's amazing how many product choices are made based on recommendation! (view all debates)

What about looking into branded peer networking tools, uniting communities of in (more...)

...BUT Lenovo is starting to challenge Apple already, and nobody knows that it's (more...)

Only young people should be asked this question! I feel too old to contribute to (more...)