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Who do we trust more? - CNN or Wikipedia? How, why and where will new brands be more authentic than existing ones?

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Icon   Brands are all about trust....

Apr 16, 2009 - anonymous

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...BUT Lenovo is starting to challenge Apple already, and nobody knows that it's just IBM...
  • I think we should be looking beyond the apples of the world, into smaller brands that are known but don't necessarily have a long history like Apple. any ideas? anonymous - 16/04/08