Virtual Authenticity - Open Alchemy

Who do we trust more? - CNN or Wikipedia? How, why and where will new brands be more authentic than existing ones?

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What about looking into branded peer networking tools, uniting communities of interest for added benefit?

Would you start exploring that through existing P2P communities or are you propo anonymous - 16/04/08 (more…)
Would you start exploring that through existing P2P communities or are you proposing to build a theory around it first? anonymous - 16/04/08 (less…)
Can you please explain what might the added benefits be? Wouldn't that just be t anonymous - 16/04/08 (more…)
Can you please explain what might the added benefits be? Wouldn't that just be trying to 'facebook' on a different level? What's so novel about that? Who will it benefit and how? anonymous - 16/04/08 (less…)

Only young people should be asked this question! I feel too old to contribute to something like this, or to understand it in a relevant way.

No way! The older you get, the more sceptical you get. And far more selective, s anonymous - 16/04/08 (more…)
No way! The older you get, the more sceptical you get. And far more selective, so this is absolutely relevant to all of us. anonymous - 16/04/08 (less…)

...BUT Lenovo is starting to challenge Apple already, and nobody knows that it's just IBM...

I think we should be looking beyond the apples of the world, into smaller brands anonymous - 16/04/08 (more…)
I think we should be looking beyond the apples of the world, into smaller brands that are known but don't necessarily have a long history like Apple. any ideas? anonymous - 16/04/08 (less…)

It's amazing how many product choices are made based on recommendation!

Yes but at the same time: as much as this is about how to keep the consumers tru anonymous - 16/04/08 (more…)
Yes but at the same time: as much as this is about how to keep the consumers trusting your brand, it's also about how to protect your brand, and managing the balance of those two. anonymous - 16/04/08 (less…)

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