Contextual Content - Open Alchemy

As location-based services and customer data morph into personalised information provision - who wants what data where and why?

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Responses (1) and innovations (3)

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Real time shopping

Real time management of purchasing choices - informed of price of things seeking to purchase, companies can log into your wish list and propose as you pass by/ are in store.

This could work for food shopping as well as for the likes of Ikea. But would it anonymous - 16/04/08 (more…)
This could work for food shopping as well as for the likes of Ikea. But would it prevent shopping on impulse? anonymous - 16/04/08 (less…)

Social networks

Links to social networks - tell you when someone in your network is nearby, or someone with a compatible profile

Technology is not enough

It's all very well to have the technology to do this, but the key challenge is consumer acceptance, if not actual consumer demand

This should be about the ability to tailor inputs to specific user groups - to drive compliance, automatic charging for cars in congestion zones, ability to alter payment based on time, location and journey

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